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Tequila Cuervo La Rojena, S.A. De C.V v. Jim Beam Brands Co

February 8, 2011


The opinion of the court was delivered by: Sidney H. Stein, U.S. District Judge.


Tequila Cuervo la Rojena, S.A. de C.V., seeks a declaration that certain uses of an image of a crow in the dress and marketing for its brands of tequila do not violate the federal trademark rights of Jim Beam Brands Co. Jim Beam has offered to stipulate that it will not sue Cuervo for infringement, which it contends moots this declaratory action. As explained below, the Court agrees and dismisses Cuervo's complaint.


Cuervo uses an image of a crow in regal posture, known as the Cuervo Bird Design, in

marketing its tequila. (Compl. ¶¶ 1, 5, 13-14.) That use has occasioned conflict with Jim Beam, which owns a quartet of trademarks depicting crows. (Id. ¶¶ 7-11.) In a 1997 contract with Jim Beam, Cuervo agreed to limit its use of the Cuervo Bird Design. (Id. ¶ 11.) In 2008, Jim Beam accused Cuervo of violating those limits and sued for breach of contract in the Supreme Court of New York, New York County. (Id.) Cuervo unsuccessfully attempted to remove the state action to federal court. See Jim Beam Brands Co. v. Tequila Cuervo La Rojena S.A. de C.V. (Cuervo I), No. 10 Civ. 1710, 2010 WL 1437924 (S.D.N.Y. Apr. 9, 2010). That case remains pending in the New York state court.

In January 2010, Cuervo commenced this action seeking a declaratory judgment that its use of the Cuervo Bird Design does not violate or infringe Jim Beam's trademark rights. (Compl. ¶ 1.) Cuervo invokes the Court's federal question jurisdiction in this declaratory judgment action. (Id. ¶ 2.) It does not claim jurisdiction on the basis of diversity of citizenship.

Jim Beam previously moved to dismiss this action for lack of subject matter jurisdiction. The Court denied that motion, concluding that the possibility that Jim Beam could bring a federal trademark infringement action against Cuervo supplied the controversy needed to sustain declaratory judgment jurisdiction. See Tequila Cuervo la Rojena S.A. de C.V. v. Jim Beam Brands Co. (Cuervo II), No. 10 Civ. 0203, 2010 WL 1790394, at *2 (S.D.N.Y. May 4, 2010).*fn1

Jim Beam now moves pursuant to Federal Rule of Civil Procedure 12(c) for judgment on the pleadings. It proffers a stipulation that it will not sue Cuervo for trademark infringement based on the contested uses of the Cuervo Bird Design. It argues that this stipulation moots this action, thereby divesting the Court of jurisdiction.


A court may consider subject matter jurisdiction "at any time" in the proceedings, Fed. R. Civ. P. 12(h)(3); see Weinstein v. Islamic Republic of Iran, 609 F.3d 43, 47 (2d Cir. 2010), and has discretion to look beyond the pleadings when doing so, see Bldg. & Constr. Trades Council of Buffalo, New York & Vicinity v. Downtown Dev., Inc., 448 F.3d 138, 150 (2d Cir. 2006); Luckett v. Bure, 290 F.3d 493, 496-97 (2d Cir. 2002). In the context of a declaratory judgment action, the existence of subject matter jurisdiction turns on "whether the facts alleged, under all the circumstances, show that there is a substantial controversy, between parties having adverse legal interests, of sufficient immediacy and reality to warrant the issuance of a declaratory judgment." MedImmune, Inc. v. Genentech, Inc., 549 U.S. 118, 127 (2007) (internal quotation marks omitted). This controversy "must be extant at all stages of review, not merely at the time the complaint is filed." Steffel v. Thompson, 415 U.S. 452, 460 n.10 (1974). If events overtake the controversy that supplied jurisdiction at the outset, the case becomes moot and jurisdiction ceases. See, e.g., id. at 459-60; Golden v. Zwickler, 394 U.S. 103, 108-10 (1969); Penguin Books USA Inc. v. Walsh, 929 F.2d 69, 72-73 (2d Cir. 1991).

This Court previously held that the threat of Jim Beam suing to enforce its federal trademark rights supplied the requisite controversy enabling jurisdiction in this matter. See Cuervo II, 2010 WL 1790394 at *2. Where the threat of suit alone supports declaratory jurisdiction, a defendant's covenant not to sue may moot the case. See Caraco Pharm. Labs., Ltd. v. Forest Labs., Inc., 527 F.3d 1278, 1296 (Fed. Cir. 2008). The promise not to sue enables the plaintiff to engage in its preferred conduct without fear of legal reprisal, affording relief equivalent to that requested via declaratory judgment and thereby rendering the action moot. See id.; see also Martin-Trigona v. Shiff, 702 F.2d 380, 386 (2d Cir. 1983) ("The hallmark of a moot case or controversy is that the relief sought can no longer be given or is no longer needed."). In such instances, "[w]hether a covenant not to sue will divest the trial court of jurisdiction depends on what is covered by the covenant." Revolution Eyewear, Inc. v. Aspex Eyewear, Inc., 556 F.3d 1294, 1297 (Fed. Cir. 2009).

Via a stipulation signed by its counsel, Jim Beam agrees to release any claims for "trademark infringement, dilution, or unfair competition under the Lanham Act (15 U.S.C. §§ 1111-1129) or any state law, other than a breach of contract claim, based on Cuervo's" past, current and continued use in United States commerce "of a design of a crow, raven or similar bird, disclosed to Jim Beam and at issue" in the pending New York contract action.*fn2 (Decl. of Mimi K. Rupp in Supp. of Judgment on the Pleadings dated Aug. 6, 2010 ("Rupp Decl."), Ex. C.) In its memoranda, Jim Beam explicitly and repeatedly states that this stipulation encompasses all of Cuervo's "Accused Uses," (Def.'s Mem. in Supp. of Judgment on the Pleadings ("Def.'s Mem.") at 2, 6, 8-10; Def.'s Reply Mem. in Supp. of Judgment on the Pleadings ("Def.'s Reply") at 1, 3, 6, 10), which are defined in the complaint as (1) use of the Cuervo Bird Design "on the labeling and cork closure of 'Jose Cuervo Tradicional' tequila in a manner that is purportedly larger and more prominent than is permitted under the 1997 Agreement," (Compl. ¶ 13); (2) use of the Cuervo Bird Design on the and promotional web sites, (id.); and (3) "use of bird like images on packaging for Tequila Cuervo's 'Reserva De La Familia' tequila," (id. ¶ 14). In response, Cuervo does not contend that Jim Beam's stipulation fails to cover any of the Accused Uses.

The Court agrees with Jim Beam that the stipulation eliminates the threat of suit for trademark infringement on the basis of past, present or continuing instances of the Accused Uses. That is sufficient to moot this action and require dismissal for lack of subject matter jurisdiction. See, e.g., Benitec Australia, Ltd. v. Nucleonics, Inc., 495 F.3d 1340, 1343, 1348 (Fed. Cir. 2007); Dodge-Regupol, Inc. v. RB Rubber Prods., Inc., 585 F. Supp. 2d 645, 649-55 (M.D. Pa. 2008); Crossbow Tech., Inc. v. YH Tech., 531 F. Supp. 2d 1117, 1121-25 (N.D. Cal. 2007); Arista Techs., Inc. v. Arthur D. Little Enters., Inc., 125 F. Supp. 2d 641, 655 (E.D.N.Y. 2000). Cuervo offers four arguments to rebut this conclusion, none of which are availing.

First, Cuervo points out that the stipulation is signed only by Jim Beam's counsel and not an officer of Jim Beam. This objection is ill-founded. It ignores the tenet, essential to "our system of representative litigation," that "each party is deemed bound by the acts of [its] lawyer-agent." Link v. Wabash, 370 U.S. 626, 634 (1962); see Super Sack Mfg. Corp. v. Chase Packaging Corp., 57 F.3d 1054, 1057 (Fed. Cir. 1995) (rejecting the argument that a covenant not to sue was insufficient to moot a case because the covenant was offered by the party's counsel and not the party itself), abrogated on other grounds by MedImmune, Inc, 549 U.S. at 130 n.11. Moreover, the stipulation is not simply an act of Jim Beam's counsel, but an express undertaking of Jim Beam itself. (See Rupp. Decl., Ex. ...

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